Writing the perfect Instagram bio for your brand

Originally Published on blog.rebrandly.com on May 22, 2018 By Louisa McGrath Does your brand have the perfect Instagram bio yet? Or are you still unsure if it’s doing all it can for your business? Your bio is the mainstay of your Instagram profile. It tells prospective followers what you’re all…

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Your Brand Needs a Conscience

Originally Published on Contently.com on February 2, 2018 By Tallie Gabriel Last January, Uber declined to participate in an organized taxi strike amidst the immigration ban protests at JFK airport. In fact, the company even turned off surge pricing to and from the airport. But instead of leading to a…

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The heart of a brand: Starting with your team

Originally Published on Rakuten.Today on November 9, 2017 By Hiroshi “Mickey” Mikitani What is at the heart of your brand? From a business perspective, a brand is a way we communicate with customers – a way to convey to them what we offer and why that is valuable. But brands…

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