How to run a successful competitor-focused paid campaign

Originally published on Searchenginewatch.com on 26 June 2019 By Matt LaMontagne One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not impossible) for your website to rank for organically. The best example of this is bidding…

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Nine Google Ads hacks to improve your CTR and conversion rate

Originally Published on Searchenginewatch.com on 25 June 2019 By Himanshu Rauthan Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.   With global ad spend reaching an estimated $579 billion at…

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Traffic forecasting: Predicting potential return from the 87% of buyers who start with search

Originally published on Searchenginewatch.com on January 14, 2019 By Emily Alford According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than ever before on paid search, banner and outstream video…

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