How to launch when everyone’s watching

Originally Published on Medium.com on January 20, 2018 By Aytekin Tank A hybrid release strategy based on 10 years of trial and error It’s not easy to hear that your product is ugly. Or that it’s confusing and out of date. Sure, the internet has its share of “haters” and…

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Content Marketing Beats Social Media in India

If you are thinking to build your presence digitally then probably you might be thinking that social media is your way. Though you are not wrong, social media is merely the iceberg tip when it is about the engagement of the audience. The actual outcomes lie within the content. The…

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