Traffic forecasting: Predicting potential return from the 87% of buyers who start with search

Originally published on Searchenginewatch.com on January 14, 2019 By Emily Alford According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than ever before on paid search, banner and outstream video…

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ALT text on Instagram Photos: How to use it Like a Professional?

Originally Published on Thepreviewapp.com on Jan 15, 2019 By Alexandra This is a huge new Instagram feature: the ALT text on Instagram photos. Questions: What is the ALT Text feature for? Why is it awesome? How to add ALT text on new and old photos? What should you actually write?…

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