The Future of Content Marketing Isn’t Content Marketing

Originally Published on Contently.com on August 22, 2017 on  By Joe Lazauskas   Let’s talk about the content marketing industry’s favorite chart. We love this chart! It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. I use…

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What Separates Good Writing From Bad Writing?

Originally Published on Contently.com on January 19, 2018 By Shane Snow The other day, I was struck by a quote I read in a blog post about vulnerability from author and Wharton professor Adam Grant: “Good communicators make themselves look smart. Great communicators make their audiences feel smart.” Grant’s words reminded…

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