Content curation for social selling; how to get even better results

Originally Published on scoop.it on January 2, 2018 By Pam Neely Social selling.If you’ve never heard the word before, you might think it’s some strange new technique devised as an icebreaker for networking events, or perhaps just a new name for Tupperware parties.The reality is much simpler – and much less awkward.…

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The Future of Content Marketing Isn’t Content Marketing

Originally Published on Contently.com on August 22, 2017 on  By Joe Lazauskas   Let’s talk about the content marketing industry’s favorite chart. We love this chart! It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. I use…

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Why ignoring content marketing will cost you time and sales

Originally Published on Blog.Scoop.it on November 30, 2017 By Victoria Greene In the world of content marketing, people want to read, engage with, and share, authentic brand stories. But behind the stories, lies cold hard cash in the form of sales and brand uplift. Research shows that content marketing increases the…

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