Grabbing consumer attention is hard. ‘How-to’ content can help

Originally Published on Thinkwithgoogle.com on August 2018 By Chris Moore-Broyles, LaToya Moore-Broyles Video, Consumer Insights The YouTube creators behind immensely popular channel MyFroggyStuff offer three tips on making the kind of “how-to” video content that can break through the clutter and engage viewers. in a world of content overload, it…

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How one beauty brand is predicting intent to drive growth

Originally Published on ThinkWithGoogle.com on July 2018 By Alessio Rossi Beauty shoppers today are passionate and curious. They spend hours researching product benefits and reading reviews before deciding what to buy. Even product aspects that were once low consideration, such as ingredients, now generate hours of research time. Given how research-obsessed…

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