Print Is Still the Most Trusted Type of Ad

Originally Published on Contently.com on January 9, 2017 By Craig Davis Some people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. So it was comforting to find out that consumers still value print, at least when it comes to …

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Pulling Your Customers Through Great Storytelling

Originally published on Linkedin.com on March 10, 2016 By Cath Pascual Storytelling — stories or narratives shared that are meant to entertain, introduce values or to simply educate people. Storytelling can also serve as a reminder that words are powerful, listening is important and effective communication is a form of art. …

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