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10 Online Marketing Metrics You Need To Be Measuring

Business, Marketing, Websites /

Originally published on Forbes.com on Aug 15, 2014 By Jayson DeMers Measurement is what makes marketing a science, rather than a superstition. For many business owners, marketing is a superfluous expense—something to spend money on only when the budget is flexible enough to accommodate it. This is because the return on investment on marketing is, […]

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Should Business Strategy And Marketing Strategy Sleep In Separate Beds?

Business, Marketing /

Orginally published on Forbes.com on February 17, 2016 By Paul Talbot Photographer: SeongJoon Cho/Bloomberg What does it actually take for business strategy and marketing strategy to get along? Why do the two so often seem estranged, careening toward irreconcilable differences? Even in an organization focused on weaving business strategy and marketing strategy together, the relationship can

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