15 Social Media Marketing Mistakes to Avoid in 2017 and What to do Instead

Originally published on Linkedin.com on July 7, 2017 By Anuja Lath You’ve probably landed up here because you realize that social media marketing is not as easy as it sounded at first. As if it’s not hard enough to run your own business, social media marketing is a full-time job …

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B2B Paid Content Distribution: Facebook vs. LinkedIn

Originally Published on Contently.com  on January 30, 2017 By Joe Lazauskas A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook …

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