15 Social Media Marketing Mistakes to Avoid in 2017 and What to do Instead

Originally published on Linkedin.com on July 7, 2017 By Anuja Lath You’ve probably landed up here because you realize that social media marketing is not as easy as it sounded at first. As if it’s not hard enough to run your own business, social media marketing is a full-time job …

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Spotlight on Attribution 360, part of the Google Analytics 360 Suite

Originally posted on GoogleAnalyticsSolution.com on April 28, 2016 By  David Barney Your marketing strategy isn’t single channel so why should your measurement practices be? Looking at marketing performance one channel at a time no longer makes sense. In today’s complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. …

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